Press

Press featuring Jeremy Knauff

May 23, 2025

Equities: Video: Ex-Marine Jeremy Knauff is now on a mission to curtail the epidemic of veteran suicide

After serving with the 3rd Battalion, 2nd Marines, Knauff faced a life-threatening health crisis that left him rebuilding his business and life from scratch. This experience, coupled with the loss of a fellow Marine to suicide, inspired him to dedicate himself to supporting veterans struggling with mental health challenges.

April 15, 2025

Newsmax: We Need a Doge in All 50 States-Now

Public relations expert, Jeremy Knauff, says, “These local wins, followed by direct benefits to citizens as a result of these cuts, are essential to gaining enough public support to continue doing what needs to be done. If you look at some of the things the DeSantis administration has done from a budgetary standpoint, you can see this exact principle in action. If it seems like every time you turn around, DeSantis is cutting waste, fraud, and abuse, that’s because he is, and his approval rating continues to climb as a result. This is what most Americans want, and his administration can be used as a blueprint for a DOGE program in any state.”

March 17, 2025

Nasdaq: How AI Can Shape Public Perception of the Enterprise

Andrew Rossow, Esq, Reputation Management Attorney at Minc Law and CEO of AR Media, Taylor Harrell, Founder & CEO of Lively Company, and Jeremy Knauff, Founder & CEO of Spartan Media, join Jill Malandrino on Nasdaq TradeTalks to discuss how AI can shape public perception of the enterprise.

March 11, 2025

Tampa Bay Business and Wealth: If You Expect to Thrive in 2025’s Real Estate Industry, You Need to Evolve Quickly, and in a Big Way

Jeremy Knauf, founder of the PR firm, Spartan Media, says “You need to stay in front of your prospects, partners, and investors to maintain name recognition, but it’s not just about the exposure.

January 23, 2025

Fox Business: What caused the revolt against DEI in America?

Jeremy Knauff, founder of Spartan Media, said he has seen two distinct reactions to the elimination of DEI programs, and both are equally expected.

March 14, 2024

Budget Busters Hub: How to raise your business’ social media presence on a limited budget

Jeremy Knauff, founder of Spartan Media, says social media can indeed be a powerful tool for growing your business, but only if you use it effectively and consistently, and then properly measure its performance and adjust accordingly.

February 6, 2024

Search Engine Journal: Meet The 7 Most Popular Search Engines In The World

A few valuable pieces on marketing on YouTube can be found at:

• YouTube SEO: How To Optimize Videos & Rank Higher by Sam Hollingsworth.
• How To Create And Optimize Your YouTube Channel by Jessica Foster.
• How to Rank a Video on YouTube & Google by Jeremy Knauff.

December 16, 2023

I Will Teach You To Be Rich: 12 Personal Branding Examples to Follow in 2024 (with tips)

“Digital Marketing Mastery for Businesses”

November 15, 2023

ShoutOut Altlanta: Meet Jeremy Knauff | Founder of Spartan Media

We had the good fortune of connecting with Jeremy Knauff and we’ve shared our conversation below.

October 9, 2023

U.S News: Netflix Plans to Raise Prices Post Actors’ Strike: Here’s What Subscribers Should Know

“The fact that Netflix made this price-hike announcement right after the writers strike that dragged on for 148 days was a bad move from a public relations perspective,” Knauff says. “It won’t affect the company’s standing with customers, but it may among industry professionals, particularly writers.”

October 3, 2023

Wrap Pro: Linda Yaccarino’s Train Wreck Code Conference Interview Proves She Isn’t Running X, Experts Say

Jeremy L. Knauff, the founder and CEO of Spartan Media in Tampa, Florida … Knauff, however, doesn’t see significant fallout from the Boorstin interview.

August 9, 2023

Fox Business: Small businesses using AI are loving it.

Spartan Media founder Jeremy Knauff says he first started experimenting with AI years before it went mainstream and that it was terrible at first.

August 9, 2023

Aol: Small businesses using AI are loving it.

Spartan Media founder Jeremy Knauff says he first started experimenting with AI years before it went mainstream and that it was terrible at first.

July 25, 2023

Morning Star: ‘Musk is wiping the slate clean and starting over.’ Why Twitter’s rebranding as ‘X’ could actually work

Jeremy Knauff, founder of Spartan Media, a Tampa-based firm that specializes in public relations and branding, says the new name and logo also allow Musk to free himself from many of Twitter’s past negative associations.

“By rebranding, Musk is wiping the slate clean and starting over,” Knauff says.

July 24, 2023

Market Watch: Twitter’s new branding as ‘X’ is a smart move, say these marketing pros

Jeremy Knauff, founder of Spartan Media, a Tampa-based firm that specializes in public relations and branding, says the new name and logo also allow Musk to free himself from many of Twitter’s past negative associations.

June 28, 2023

Innman: Raise your hand, please! Here’s how to get involved at Inman

Contributor Jeremy Knauff also wrote an excellent article on creating a DIY PR plan.

May 27, 2023

Fox Business: How to Raise Your Business’ Social Media Presence on a Limited Budget

Jeremy Knauff, founder of Spartan Media, says social media can indeed be a powerful tool for growing your business, but only if you use it effectively and consistently, and then properly measure its performance and adjust accordingly.

April 21, 2023

U.S. News: On the Financial Edge: How to Avoid Becoming Homeless

If you can’t make your rent or mortgage payments, you might be able to avoid becoming homeless by taking action.

November 10, 2022

Fox News: Meet a Marine Veteran on a Personal Mission Against Suicide

This Marine’s health crisis began nearly a decade ago, ruined his business, left him deep in debt, and almost killed him.

November 1, 2022

Inc Magazine: Power Partner Awards – Spartan Media

Inc. announced its Power Partner Awards for 2022 and Spartan Media made the list!

September 20, 2022

Carol Roth: Tough Love for Business: Small Business Marketing Tips in a Bad Economy

In this tough economic climate, it is extra difficult for small businesses to market their business effectively. In this article, Jeremy shares tips to help small businesses market their business, products, and services in tough economic times.

May 4, 2022

Search Engine Land: Conductor CEO opens up about mental health

We’ve lost many friends and colleagues to suicide in recent years. We don’t want to lose you. Yes, you.

Jeremy Knauff, CEO of SpartanMedia, recently put it this way in a public Facebook post: “Reaching out for help isn’t a sign of weakness. It’s a sign of strength. It shows that you value yourself, your loved ones, and the contributions that you can make to the world, more than you value the façade of invincibility that so many proudly and foolishly hide behind.”

April 12, 2022

American Banker: Banks Place Major League Bets on Baseball Sponsorships

For many banks, sports-themed partnerships “can be incredibly effective because they leverage a topic that many people are intensely passionate about,” said Jeremy Knauff, founder of Spartan Media, a digital marketing agency in Tampa, Florida.

“It’s not that anyone consciously thinks, ‘Oh, hey, this bank just partnered with my favorite team so I should move my business there,’ but instead, that they subconsciously connect that bank with their feelings about that team, which leads to increased trust,” Knauff added.

March 30, 2022

Forbes: Disney Ramps Up Its Corporate Activism By Seeking To Repeal New ‘Don’t Say Gay’ Law

Jeremy Knauff, CEO of Spartan Media, thought that “Disney made a huge public relations misstep by falling in line with political activists to mislabel HB 1557—officially called the Parental Rights in Education Bill, as the ‘Don’t Say Gay’ bill because that title is clearly false.

March 9, 2022

Fox Business: Russia-Ukraine war leads to ‘Moscow Mule’ renaming at bars, restaurants and retailers

Jeremy Knauff, the founder of Spartan Media, believes the renaming of Moscow Mule is a business move that makes people “feel good,” but it could also stem from “social pressure” if it becomes a popular trend. He went on to warn that businesses – regardless of their size – need to make sure their rebranding decisions are authentic or else it could backfire if “consumers feel pandered to.” In his professional opinion, consumers can see right through “empty virtue signaling.”

March 1, 2022

Forbes: The Growing Dangers And Risks Companies Face If They Do Not Cut Ties With Russia

Jeremy Knauff, the founder of Spartan Media, said that, “from what I’ve seen so far, there is a significant double standard. People are quick to demonize the smaller companies that don’t have much impact on the situation one way or the other but much slower to criticize—if they do at all—the larger multinational companies that could have an impact on Russia’s decisions,” he said

January 26, 2022

Linkio: How to Follow up on an Email (What Gurus Forgot to Mention)

Gurus say you should create an entire sequence of follow-ups. Opinions differ on the exact number, but I’ve seen suggestions of up to nine follow-ups. I wonder how many follow-ups would be enough. It’s one thing when someone forgets to reply to your original email and is too busy to do it the first time you follow up. But when people keep ignoring you intentionally, which follow-up should be the last one? Opinion from Jeremy Knauff – CEO at Spartan Media.

January 21, 2022

Forbes: Peloton Faces Challenges Before It Can Recover from Their Latest Crisis

Jeremy Knauff, founder of Spartan Media, predicted that “Peloton absolutely can recover from its latest PR crisis, but the company will have to effectively address the challenge faced with price sensitivity and declining market share.”

ClearVoice: Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank

Jeremy Knauff, CEO of marketing agency Spartan Media, explains in a Search Engine Journal article that it takes months (or years) to rank for highly competitive terms. He explains that some early results may be seen in as quickly as a few weeks, but that “moderately competitive topics might take months, while highly competitive phrases could even take one year or more!”

As an example of the highly competitive “marketing company” term he was working on, it took them “about a year of consistent work to achieve that [ranking].”

December 6, 2021

Magichoth: 30 Books Every SEO Business Should Read

SEO 101 is an in-depth guide and tutorial for beginners, put together by some of the industry’s top authorities and experts in SEO such as Benj Arriola, Loren Baker, Anna Crowe, Dave Davies, Stoney deGeyter, Danny Goodwin, Tylor Hermanson, Ryan Jones, Jeremy Knauff, Julia McCoy, Brock Murray, and Dan Taylor.

September 1, 2021

Thrive Global: Men Are From Mars: Why MaleRoom Wants to Put Them ‘In the Hot Seat’ for ‘Selectively Unattached’ Women

Today’s digital age has presented what seems to be an endless number of possibilities for two people to come together. Hell, just look at the viral impact that Clubhouse has had. The invite-only social media app has helped in fostering a culture of collaboration for users who are able to get on the platform, according to Entrepreneur’s Jeremy Knauff.

If you’re new to Clubhouse, Knauff is the person to follow, as his thought-piece on Entrepreneur, was one of the most visited articles on the media outlet at the time of the app’s release. Some are even using this as another avenue for dating too.

August 13, 2021

CreditCards.Com: From Homeless to a Home, No Debt, and Great Credit

Reflecting on his time while homeless, Knauff is positive. “If you put forth the energy, there’s hardly anything you can’t overcome,” he says. “You have to be willing to do what it takes. Put your ego aside, do the night shift, make the extra income, cut costs. You can still present a polished and professional image, regardless of being homeless. I did. Don’t avoid credit cards because not using them is limiting. Deal with your credit problems, but know they won’t be fixed overnight. It takes time.”

July 24, 2021

MarketScale: Is the Shift Back to Contractors a Positive for Home Improvement Stores?

So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract that business? To find out, Voice of B2B Daniel Litwin invited Spartan Media Founder and CEO Jeremy Knauff to this episode of MarketScale’s B2B Today.

June 18, 2021

Forbes: Zuckerberg’s Decline in Popularity Has Important Lessons for Business Leaders

Jeremy Knauff is the founder of the digital marketing agency Spartan Media. “If Zuckerberg truly wants to get the proverbial ‘ship’ back on course, he needs to do two things.”

May 4, 2021

True Hollywood Talk: Top Clubhouse Creators Meet In-Person for First Time to Discuss Future of Social Audio

Back in January, Jeremy Knauff, founder of Spartan Media, described the platform’s dynamic as “completely different” than other platforms. “On Facebook, YouTube, Twitter, et al, users share their message, which is often relatively short, and then maybe they’ll engage in some shallow dialogue in the comments before moving on to something else,” Knauff wrote in his Entrepreneur article.

He continued by explaining that “…on Clubhouse…users will often carry on in-depth, engaging conversations for hours—sometimes even more than a full day. And rather than constantly pitching their products or services, most users are freely and transparently sharing their knowledge to help others achieve their goals.”

Knauff’s published article on Entrepreneur quickly became one of the most popularly viewed articles on Entrepreneur.com for many weeks, as one of the first in-depth reviews of why/how a platform like Clubhouse became an overnight sensation for the entrepreneurial sector.

May 4, 2021

Benzinga: Why Bill and Melinda Gates’ Divorce Reflects Current Pressures of Silicon Valley

Jeremy Knauff, founder of Spartan Media, says technology, in general, has played a significant role. “The problem is multifaceted—the Silicon Valley culture is certainly not ideal, but its not something new,” Knauff explains. “It’s no different today than it was during the ‘dot com’ bubble two decades ago, and it’s no different than the culture in the financial industry throughout the eighties and nineties, or the advertising industry in the sixties. I think the bigger problem is our overdependence on technology.”

March 27, 2021

Search Engine Journal: 202 Top SEO Experts You Should Be Following

Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow.

March 6, 2021

Fox 13: Why Entrepreneurs Need to Be on Clubhouse

Fox 13’s Sorboni Banerjee interviewed Jeremy Knauff about why entrepreneurs need to jump on the new audio social media app, Clubhouse.

February 25, 2021

Inc: The Entrepreneur’s Guide to Clubhouse

The audio-chat app offers a dauntingly vast collection of groups and events for business owners. Here are some recommendations to cut through the noise.

February 24, 2021

Lifewire: Why Clubhouse’s Audio-Only Format is so Popular

Digital marketing expert Jeremy Knauff said in an email interview that the app is proving particularly popular with entrepreneurs. “With Clubhouse, a brand new entrepreneur has the opportunity to speak directly with giants…as well as prospects, people in the media, and even potential partners—from all over the world,” he added.

May 11, 2020

Dream Host: 10 Ways to Move an In-Person Service Business Online

“It’s absolutely critical for businesses to pivot right now because the economic environment has completely changed,” says Jeremy Knauff, CEO of Spartan Media. “You can’t keep doing what used to work because everything is different right now. We’re facing a Darwinian business event unfolding.”

April 26, 2020

Fox 13: How to Market During COVID-19

Fox 13’s Sorboni Banerjee interviews Jeremy Knauff about how businesses can adapt their digital marketing to the COVID-19 crisis we’re all facing.

December 11, 2019

Forbes: 5 Unique Learning Conferences for Entrepreneurs and Educators to Attend in 2020

Jeremy Knauff says, “In the military, there is a tremendous amount of mentorship at all levels, and it simply doesn’t exist in the same way in the civilian world.”

November 25, 2019

Entrepreneur: How to Create Content That Generates Exposure, Loyalty, and Sales

Most marketers do it wrong, but here are four top secrets for getting it right.

October 5, 2018

60 Second Marketer: How to Growth Hack Your Way to More Web Traffic

Thanks to the world wide web, you can reach millions of people all around the globe as soon as your website goes live. Unfortunately, that rarely happens. Because the Internet is becoming a very competitive place, it’s also becoming more challenging to stand out every single day. It can take buckets of blood, sweat, and tears to build up enough domain authority (DA), but it doesn’t have to be that way. That’s why we’ve compiled a number of unconventional traffic generating tactics using growth hacking.

September 9, 2018

Forbes: 5 Reasons Why Your Education CEO Needs a Voice on LinkedIn

It’s critical to remember that LinkedIn is only a tool, and it’s just half of the equation. The other half of the equation is to connect with these people in a meaningful, personal way that adds value.

April 11, 2018

The Business Journals: What Gun-Control Protests Teach Business Owners About Taking a Stand Without Losing Customers

“Hot button social issues, like the recent debate over firearms and public school safety, offer a great opportunity to take a stand for something you believe in while generating positive publicity,” said Jeremy Knauff, CEO of Spartan Media, a public relations and marketing agency based in Tampa, Florida.

February 20, 2018

Josh Steimle: Top 50 Marketing Writers to Follow in 2018

Jeremy Knauff is the founder of Spartan Media, a US Marine veteran, and a regular contributor to both Search Engine Land and the Search Engine Journal. He has almost two decades of digital marketing experience, which he shares with his readers as they strive to learn more about marketing their businesses in a competitive digital landscape.

October 14, 2017

Small Biz Trends: 10 Ways to Update Your Marketing with New Trends and Technology

No matter what kind of fancy online marketing methods you use, all of your efforts can be derailed if your site loads too slowly. That’s why improving page speed can lead to more traffic and conversions for your small business, Jeremy Knauff elaborates.

September 22, 2017

Entrepreneur: 15 Ways to Lead with Effective Communication

“You should look for a way to add value every time you communicate,” says Jeremy L. Knauff, CEO at Spartan Media. “That creates more impact and makes your message memorable.”

May 29, 2017

Forbes: Do These 8 Things Now to Reduce Email Risks

Jeremy L. Knauff, CEO of Spartan Media, agrees: “I came from a military background and was in before email was mainstream, so it’s second nature for me to only discuss sensitive matters face to face.”

May 22, 2017

The Next Web: Why Some CEOs Aren’t Buying the Freelance Economy Hype

Jeremy L. Knauff, CEO of Spartan Media says, “we hire both freelancers and full-time employees because there’s a specific role for each. Freelancers are great for certain types of work because they give business owners the ability to scale up on demand without long-term costs. On the other hand, they are often far a less effective when working on projects that require deep knowledge about a particular industry or client.”

May 4, 2017

HuffPost: Veterans Are Giving a Boost to the Construction Industry

“After the collapse in 2008, business owners in the construction industry became very cautious. That’s understandable because it destroyed a lot of companies, and many of the companies that did survive have spent the last several years just trying to hold on. It’s been a rough ride for a lot of hard-working business owners, but we’re seeing a lot of signs that there’s a big turnaround not too far off.”

April 30, 2017

Forbes: Like the Cancelled Event, Ja Rule’s Response to Fyre is ‘a Swing and a Miss’

In all, Jeremy L. Knauff, CEO of Spartan Media, sums up the moral of the story that all entrepreneurs should be learning from the failed Fyre event: “There’s no such thing as ‘not my fault’ when you’re in a leadership position. When you say that, what you’re really telling everyone is that you lack the maturity and personal accountability for a leadership role, and once that happens, you’ll have a hard time earning the trust of serious business people again.”

April 13, 2017

HuffPost: Marine Veteran Uses SEO and Superior Design to Drive ROI for Clients

Founder of Spartan Media, Jeremy Knauff, knows what it means to learn from mistakes and drive results for his clients. With his ability to drive direct and measurable ROI from SEO and website redesign, Knauff is a leader in the digital industry.

February 28, 2017

HuffPost: Veteran Entrepreneurs You Should Know in 2017

A Marine Corps veteran, Knauff has transitioned from military life to the digital world. As the CEO of Spartan Media, he works to provide web design, SEO, social media, and PPC marketing services. He prides himself as an entrepreneur, digital marketer, author, proud father, and husband.

October 31, 2016

Linkdex: Does Dark SEO Still Exist? Black Hats, Dead Links, and Tricks from the Grave…

Jeremy Knauff, CEO of digital marketing firm Spartan Media, agreed that as Google’s algorithm has grown more complex, black hat tactics have had to adapt at a faster pace.

October 3, 2016

Yahoo Finance: Take a Business-Like Approach to Improving Your Credit

Jeremy Knauff, CEO of Tampa, Florida-based web design firm Spartan Media, said his first company failed in part because at the time he knew little about the financial side of running a business.

“If you don’t know what money is coming in or what money has to go out, or you don’t budget for unexpected expenses, it really makes a big difference,” said Knauff, whose current firm has been in business for 11 years. “If you don’t know that information, you’re probably also not planning and forecasting. You’re just kind of winging it by the seat of your pants and that’s a recipe for disaster.”

August 27, 2016

CEO Blog Nation: 15 Entrepreneurs Explain How They Came up with Their Business Name

Spartan Media is a web design and online marketing firm that was named after a historical group of warriors, the Spartans, which you probably remember from the movie 300. This is a reference to the founder and CEO, Jeremy Knauff’s background in an infantry unit as a United States Marine. It’s a company that was founded by, and employs modern warriors—US veterans, to help them to return to civilian life and become productive members of society again. In addition, we contribute to the veterans community both through financial contributions, and pro bono services to various organizations.

September 5, 2016

Local Fame: 64 Easy Ways to Become the Dark Lord of Content Marketing – Part 2

Jeremy Knauff – Spartan Media
I start with the overall strategy in mind—what is the client trying to accomplish? We never produce content just based on keyword research, trends, or a whim.

June 25, 2016

Mavenlink: Victim of Scope Creep? Here’s How to Cut the Creep

Use a project management system — Jeremy Knauff, CEO, Spartan Media

June 22, 2016

Inet Solutions: 29 Actionable & Insightful Blogging Tips for 2016

Jeremy Knauff, CEO of Spartan Media, basically said that you need to go the extra mile when blogging.

October 11, 2015

Freedom Outpost: Marine Sergeant Jeremy Knauff to Islamic State: You Will Learn Soon Enough of the Brotherhood of Marines

In the wake of Thursday’s jihad attack on a military recruiting center in Chattanooga, Tennessee that left four United States Marines dead, one Marine says he has had enough and has gone to social media to inform the Islamic State, “You wanted attention, and yesterday, you got it. Only, you chose the wrong people to seek that attention from.” He was talking about the United States Marines.

December 3, 2009

Tampa Bay Times: Turning His Lens To a Warm Fuzzy New Job

September 11, 2009

“Unemployment was climbing like a rocket, and we wanted to find a way to help someone who was going through challenges,” said Jeremy Knauff, owner of Wildfire Marketing Group who began Tampa Jumpstart. “We pulled together all the people you would need to start a new business.

Murray Newlands: Wildfire Marketing Group Jeremy Knauff an Interview

I founded Wildfire Marketing Group as a marketing firm that specializes in helping companies make an impact online (website design, Internet marketing, SEO, email marketing, etc.) and over the years, we’ve gone on to help a wide range of clients achieve spectacular results.

 

Articles written by Jeremy Knauff

December 11, 2024

Newsmax: 2024 May Be the Year the “Political Hit Job” Strategy Finally Died.

While the election is over, the media is still just as noisy and chaotic as at the peak of campaign season, and that’s because presidential cabinet positions are now in the spotlight.

On the surface, everything appears to be “business as usual” for our post-election media environment, including a predictable tsunami of PR political hit pieces targeting the president’s nominees. But this time around, the outcome has been dramatically different than in previous years.

May 31, 2024

Newsmax Money: How Google’s War on Small Business Led to a PR Crisis

It’s been absolutely fascinating watching the fallout from Google’s recent PR crisis, triggered by a series of extremely poor choices made by the once-beloved search giant. To put in perspective just how bad things are getting for Google, over just the past few months, a majority of the small business community and even the SEO industry have turned against the company. This is unsurprising, considering its egregious behavior.

March 21, 2024

Realtor Magazine: Help Your Agents Build an Online Presence that Converts.

After discussing some of the ways he could get in front of potential sellers, I searched his name online and found very little. He had a website provided by his brokerage, but that was it. When agents come to their brokers and are unhappy with how their businesses are advancing, one suggestion a broker might make is that the agents spend time honing their online presence.

March 19, 2024

We Are The Mighty: How one Army pilot is bringing military camaraderie to the real estate industry

Fellow veterans have an eagerness to support each other. They will often build companies specifically around the idea of creating a safe and supportive environment where their teams can do meaningful work while making good income. Jason Anderson has done exactly this in his real estate brokerage, VeteranPCS.

January 31, 2023

Aquisition Afficionado: How Public Relations Helps Maximize Your Exit Price

That strategy is leveraging public relations to position your business as uniquely competitive and valuable compared to other businesses in your industry to maximize your exit price, as well as creating several additional benefits for you. I’m going to break down three key ways that public relations can benefit you as a business owner, particularly as you prepare for an exit.

January 18, 2024

National Association of Realtors: A DIY Guide to Hone and Leverage Your Public Image

The below DIY approach is one that you and your agents can execute in-house, but it’s worth mentioning that the option to work with a coach or hire a publicist is always available.

November 13, 2023

Benzinga: The Rise Of Independent Journalism And What It Means For Entrepreneurs

I’ve covered the evolution of the media industry over the last several years, and the rapid growth of independent journalism is one of the changes that will have the greatest impact on the industry and for entrepreneurs in the coming years.

September 7, 2023

Grit Daily: Liberty Safe Gets Cracked Wide Open by PR Crisis

While a prospective customer typically evaluates factors like the size and weight, fire rating, and locking mechanism when making a buying decision, there is one factor most would never even consider would be an issue. And that one factor is exactly what caused Liberty Safe to plummet into a public relations crisis like a cartoon safe being dropped from a cliff onto Wile E. Coyote.

August 4, 2023

Newsmax: Our Broken Financial World & How We Can Fix It

From a relatively young age, I became passionate about financial literacy and consumed every piece of information I could find on the topic. But over the last several years, what I’ve learned about our financial system has completely changed the way I look at financial literacy — and not in a good way. It’s that our financial system does not work at all like we’ve been taught once you scratch just below the surface, and we’re all being screwed as a result.

July 13, 2023

Entrepreneur: How to Control the Google Search Results for Your Name

A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.

July 13, 2023

MSN: How to Control the Google Search Results for Your Name

A study by Pew Research shows that 56% of Americans search their own name to see what comes up in the results. For some, this is about vanity, but for entrepreneurs, what shows up can mean the difference between success and failure.

July 10, 2023

We Are The Mighty: Veterans and real estate entrepreneurs race to combat veteran suicide

July 2, 2023

We Are The Mighty: How a Coast Guard vet garnered national attention with ‘Dee’s Nuts’

March 27, 2023

Inman: Stand out in any market with a DIY public relations plan

Inman: 17 must-follow real estate experts on Twitter who’ll help you level up

Grit Daily: Following PR Crisis, PayPal Again Updates TOS Hoping You Won’t Notice

As far as PR crises go, PayPal has gotten itself into quite the predicament.

On October 8th, the company updated its terms of service agreement to include a clause enabling it to withdraw $2,500 from users’ bank accounts simply for posting anything the company deems as misinformation or offensive.

Unsurprisingly, the backlash was instant and massive.

October 18, 2022

Inman: Get more done! How to leverage automation to lighten your daily workload

If you’ve put together systems and processes to streamline your business, it’s time to automate their implementation for even more efficiency

August 25, 2022

Entrepreneur: Using Social Media Alone To Build Your Brand’s Online Community Means You Risk Losing It All. Here’s Why.

“Building an engaged and active community of clients, prospects and strategic partners on social media may seem like a no-brainer, but using social media alone presents a huge risk.” – Jeremy Knauff

July 19, 2022

We Are The Mighty: How This Tech Staffing Company Is Investing Heavily In Veterans

During the peak of the pandemic, tech companies aggressively expanded their workforce in the midst of the explosion of remote work, competing fiercely for talent due to near-zero interest rates, a flourishing stock market and massive consumer demand. Fast-forward to today and many of these same companies are now faced with an interesting set of challenges.

May 27, 2022

Entrepreneur: The 5 Foolproof Steps to Pitching Your Story to the Media

Getting featured in the media helps to build authority and trust, but to do that, you’ll need an effective pitch. Here’s how to pitch like a pro.

May 9, 2022

Benzinga: Why Real Estate Technology is the Next Big Growth Opportunity for Investors—PropTech

With growing economic uncertainty and no end in sight to skyrocketing inflation, investors are frantically looking for stable investment opportunities that can hedge against inflation.

Precious metals like gold and silver are one option, but returns tend to be limited to simply outpacing inflation so this is unattractive to many investors. Real estate is more popular because it generally produces cash flow while appreciating in value, but with massive demand and limited inventory, it has become less viable. Investing directly in companies can be an effective option as long as you find a solid company in a growth industry. And right now, real estate technology, also known as proptech, is one of the most lucrative growth industries.

February 16, 2022

Inman: Let’s Get Personal: Why (and How) to Build a Personal Brand

Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different.

January 21, 2022

We Are The Mighty: How A Grandfather’s Recipe Launched This 4th Generation Veteran To Success

As entrepreneurs, it’s easy to get caught up in what we see as the success of others, but if social media has taught us anything, it’s that perception and reality are often quite different. Air Force veteran and founder, Charlynda Scales, wants more entrepreneurs to realize this.

December 10, 2021

Entrepreneur: How Charles Payne Overcame Poverty and Became an American Success Story

Life hasn’t always been easy for this giant of the investing world. Through hard work, determination and grit, the Fox Business host overcame the obstacles to achieve success.

November 8, 2021

Entrepreneur: How Zillow Closing Its Home-Flipping Division Will Cause Long-Term Brand Damage

The company’s $540 million loss was just the tip of the iceberg.

August 11, 2017

Search Engine Journal: How to Create Sexy, Interesting Content for a Boring Industry.

Think you can’t create amazing content for a boring industry? Think again! Here’s how you can make it simple to produce better content in boring industries.

February 16, 2017

Search Engine Journal: I, Search: How AI Will Transform the Landscape of SEO

The most important thing to understand about AI is that it’s an evolving system designed to present the data that is most likely to meet the needs of users.

January 29, 2017

Beanstalk: How Even Great Web Designers Can Kill SEO

Even the best web designers make mistakes, and unfortunately, some of those mistakes can kill SEO on a website. Whether you’re a designer or an SEO professional, you need to be aware of the web design-related mistakes that can have a negative impact on SEO, so you can spot and avoid them. Awareness and communication can help avoid all of these mistakes.

January, 2017

Raven: 10 Dangerous Web Design Mistakes That Destroy SEO

To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover in this article, there is another issue. A plethora of problems can be lurking beneath the surface that can kill your SEO efforts.

December 12, 2016

Search Engine Journal: Dominate Your Niche: 7 Killer Keyword Research Strategies

An unconventional keyword strategy will help you to rank for a greater number of terms more quickly and reach customers earlier in the buying process.

November 2, 2016

Search Engine Journal: Five Strategies to Become a Link Building Rock Star

A well-defined strategy helps you produce greater results with less time and money invested. It enables you to become a link-building rock star.

September 21, 2008

SEO Book: Search Engine Optimization – Evolution or Extinction?

Marketing is constantly evolving and no form of marketing has evolved more over the last ten years than search engine optimization. That fact isn’t going to change anytime soon. In fact, the entire search engine optimization industry is headed for a major paradigm shift over the next twelve months. Like many of the major algorithm updates in the past, some people will be prepared while some will sit teary-eyed amongst their devastation wondering what happened and scrambling to pick up the pieces. Unlike the major algorithm updates of the past, you won’t be able to simply fix the flaws in your search engine optimization and jump back to the top of the SERPs.

Pinstripe: Online Marketing: 5 Things That Most Smart People Don’t Know

Online marketing is one of those things that’s easy to start, but difficult to do correctly. That’s because the internet makes it easy for people with little or no experience to present themselves as experts and give lots of bad advice. It’s bad enough when this bad advice doesn’t produce results, but in many cases, it can even harm your business for the long term. Just like with medical and legal decisions, it’s not what you know about marketing that gets you in trouble—it’s what you don’t know. The tips below will help you avoid making some of the common marketing mistakes that a lot of smart people make simply because they followed bad advice from someone who presented themselves as an expert.

Men With Pens: Which Type of Entrepreneur Are You?

There are two different types of entrepreneurs. Some become wildly successful because they’ve learned from and adapted to their mistakes, while others suffer in mediocrity because they’ve simply ignored and repeated their mistakes over and over again.

Strategic CFO 360: Is Your PR Making a Difference?

Four critical KPIs to measure the impact of your public relations efforts.

Strategic CFO 360: Your Biggest Wins Are Often Missing from Your Marketing Data

When CFOs focus on specific data details and don’t see the big picture, they miss opportunities for growth.

Strategic CFO 360: Why Outsourcing Marketing Duties is a Good Idea

CFOs looking to save money and drive performance should consider my media company’s experience.

Columns

Entrepreneur

Inman

Chief Executive

Search Engine Journal

Search Engine Land

Strategic CFO 360

We Are The Mighty

Grit Daily

Podcasts/Webinars

May 8, 2025

Investor Fuel-Real Estate Mastermind: How to Become an Authorized Authority

In this conversation, Mike Hambright and Jeremy Knauff discuss the critical role of public relations (PR) in establishing authority and trust in today’s market. They explore how entrepreneurs can leverage PR to build their personal and business brands, the importance of strategic alignment across marketing channels, and the nuances of navigating media relationships. The discussion also covers the significance of social media in enhancing visibility and credibility, as well as effective strategies for managing PR crises. Overall, the conversation emphasizes the need for a proactive approach to brand building and reputation management in a trust-deficient society.

March, 27, 2025

The Decision Hour: Ep. 354 Building Strong PR Relationships: Expert Strategies for Lasting Connections

Listen in as Jeremy shares his incredible journey from struggling entrepreneur to PR powerhouse. You’ll hear how he overcame a life-threatening health crisis and rebuilt his career using the very strategies he now teaches others. Stick around as Jeremy reveals the secrets of effective PR, emphasizing that it’s all about relationships, not just transactions. He’ll walk you through understanding audience needs, crafting compelling pitches, and building lasting connections with journalists. But that’s not all! Jeremy tackles the thorny issue of crisis management head-on. Learn how to handle negative press like a pro as he breaks down real-world examples, including high-profile cases that’ll leave you thinking differently about PR.

January 27, 2025

Tribe Tracks: Your Brand Is About to Die—Jeremy Knauff’s Brutal Warning

In this episode of Tribe Tracks, host Kendall LeJeune sits down with Jeremy Knauff, Marine Corps veteran turned PR strategist who’s helped position experts like David Phelps alongside Kim Kiyosaki in shaping Florida’s financial literacy programs. Join us as we unlock the closely-guarded secrets behind building genuine authority that attracts opportunities without chasing them.

May 29, 2024

The Culture Matters Podcast: Jeremy Knauff: Making a Name for Yourself 

Founder of Spartan Media and veteran of the United States Marine Corp. Jeremy Knauff joins us today and we’ve got a lot to unpack.  Jay and Jeremy discuss the inspiration behind Spartan Media coming from a very dark time in Jeremy’s life, how being mentioned favorably in the media helps bring credibility to your business, and the power of positive feedback and how highlighting wins can help breathe new life into people who might need it.  Jeremy is a man whose life revolves around helping others realize the full potential of their businesses and that genuine desire to see others succeed really comes through in today’s conversation.

May 22, 2024

REI Hacker Podcast: Marine Veteran’s Lessons on Self-Promotion w/ Jeremy Knauff

In this episode of the REI Hacker Podcast, we sit down with Jeremy Knauff – a real estate investor, speaker, author, and the founder of Spartan Media, a PR firm. As a Marine Corps veteran, Jeremy shares his unique perspective on the importance of personal branding and self-promotion, even when you’re just starting out.

May 17, 2024

DUDA: PR Secrets to Become a Recognized Authority in Your Industry

Hear directly from experts who have done it themselves how to get featured in the media and, more importantly, become a recognized authority in your industry. Then, utilize that newfound authority to attract more opportunities and earn more money. Jeremy Knauff, founder of the PR firm Spartan Media, and Adam Reimer, an award-winning consultant, will dive deep into the strategies you need to succeed in the world of earned media.

February 26, 2024

Coaching Inc with Tom: How to Be Seen Everywhere with Jeremy Knauff

February 9th, 2024

The Leardership Locker: How to Become an Authority in Your Space with Jeremy Knauff

On this episode of The Leadership Locker, Spartan Media founder Jeremy Knauff talks about the power of expertise, and how creating content to share that expertise makes you better. Listen in as Rich and Jeremy discuss imposter syndrome, the pitfalls of paralysis by analysis, and why you just need to start publishing content and not worry about getting it perfect. Jeremy also shares the personal story of how a health scare changed his approach to doing business. Jeremy Knauff is the founder of Spartan Media, a digital marketing agency in Tampa, Florida. He’s also a proud father, husband, and US Marine Corps veteran. After 18 years in the digital marketing industry, he’s learned a thing or two, and today, while still serving his clients, he’s working to share his knowledge with the industry to help even more people.

February 8th, 2024

Marketer of the Day with Robert Plank: Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World

Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website. The low-hanging fruit is to use the Google Page Speed tool to measure your site’s speed (remove slow plugins), as well as the mobile friendly test (refine your tap targets and adjust images that are too big). Next, optimize your site for what your users want, as well as their intent (for those customers who come to your site for a specific purpose, for example, to find a phone number or address).

December 25th, 2023

The A Game Podcast: How To Become An Authority And Book More Clients

Join Nick Lamagna on The A Game Podcast with his guest Jeremy Knauff is a former US Marine turned well known Publicist who is the founder of Spartan Media and is known as the guy who gets people like YOU featured in the media so you can become a recognized authority in your industry, attract more clients, and earn more money! Tired of doing podcasts and social media and getting no traction or growth?  This is the guy for you!

This entrepreneur, author and former digital marketer found himself in the fight of his life after fighting an auto-immunie Illness that almost killed him and put him out of commission for 2 years.  He used his grit he developed through wrestling and the military to not only recover but thrive and rebuild into the master connector he has become today.

He has a new book coming out called the Public Relations Manifesto and now uses the lessons he has learned not only in business but in life to help save and inspire Veterans suffering from depression and ptsd find peace and hope.  He also runs the Real Estate CEO Mastermind to help entrepreneurs and real estate professionals take a more direct path to success through relationships.

September 19, 2023

Pat Gray Unleashed: Holding On to What the Founding Fathers Intended

 

August 28, 2023

Real Estate Technology Institute: How To Leverage Technology To Earn Market-dominating Publicity.

Jeremy will walk you through the same powerful strategies, tactics, and tools his PR agency uses every day to get its clients featured in tier-one media outlets like Entrepreneur, Fox Business, and Forbes, as well as real estate-specific and local news outlets. Digital, print, TV, podcasts, and radio—he will cover it all, explaining exactly what you need to do and how you need to do it to get featured in the media, and then how to leverage that media coverage in your marketing to turn you into the powerhouse that everyone wants to work within your market.

October 3, 2022

September 1, 2022

Underground Wealth Secrets: How To Be Successful In Digital Marketing With Jeremy Knauff

July 19, 2022

University of Applied Research & Development: Veteran’s Stories – Difference Makers – Jeremy Knauff

 

June 6, 2022

Real Grit: 2 Years On His Deathbed To Life’s Mission with Jeremy Knauf

Jeremy shares his incredible story of survival in choosing life over excruciating physical pain and being a passionate advocate for anti-suicide amongst veterans.

Jeremy Knauff inspires us with his life story on how to overcome physical & emotional challenges in reclaiming health and business success.

Tune in for a genuinely unbelievable mission-driven life!

Robert Plank: Web Design and SEO: Optimize Your Website Using Cutting Edge (and Common Sense) Tweaks and Factors with Jeremy Knauff

Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website.

Books

School’s Out, by Jeremy Knauff

Skip the Degree, by Julia McCoy

The ‘Become a Recognized Authority’ Checklist by Jeremy Knauff