Press featuring Jeremy Knauff
May 27, 2023
Fox Business: How to Raise Your Business’ Social Media Presence on a Limited Budget
Jeremy Knauff, founder of Spartan Media, says social media can indeed be a powerful tool for growing your business, but only if you use it effectively and consistently, and then properly measure its performance and adjust accordingly.
April 21, 2023
U.S. News: On the Financial Edge: How to Avoid Becoming Homeless
If you can’t make your rent or mortgage payments, you might be able to avoid becoming homeless by taking action.
November 10, 2022
Fox News: Meet a Marine Veteran on a Personal Mission Against Suicide
This Marine’s health crisis began nearly a decade ago, ruined his business, left him deep in debt, and almost killed him.
November 1, 2022
Inc Magazine: Power Partner Awards – Spartan Media
Inc. announced its Power Partner Awards for 2022 and Spartan Media made the list!
September 20, 2022
Carol Roth: Tough Love for Business: Small Business Marketing Tips in a Bad Economy
In this tough economic climate, it is extra difficult for small businesses to market their business effectively. In this article, Jeremy shares tips to help small businesses market their business, products, and services in tough economic times.
May 4, 2022
Search Engine Land: Conductor CEO opens up about mental health
We’ve lost many friends and colleagues to suicide in recent years. We don’t want to lose you. Yes, you.
Jeremy Knauff, CEO of SpartanMedia, recently put it this way in a public Facebook post: “Reaching out for help isn’t a sign of weakness. It’s a sign of strength. It shows that you value yourself, your loved ones, and the contributions that you can make to the world, more than you value the façade of invincibility that so many proudly and foolishly hide behind.”
April 12, 2022
American Banker: Banks Place Major League Bets on Baseball Sponsorships
For many banks, sports-themed partnerships “can be incredibly effective because they leverage a topic that many people are intensely passionate about,” said Jeremy Knauff, founder of Spartan Media, a digital marketing agency in Tampa, Florida.
“It’s not that anyone consciously thinks, ‘Oh, hey, this bank just partnered with my favorite team so I should move my business there,’ but instead, that they subconsciously connect that bank with their feelings about that team, which leads to increased trust,” Knauff added.
March 30, 2022
Forbes: Disney Ramps Up Its Corporate Activism By Seeking To Repeal New ‘Don’t Say Gay’ Law
Jeremy Knauff, CEO of Spartan Media, thought that “Disney made a huge public relations misstep by falling in line with political activists to mislabel HB 1557—officially called the Parental Rights in Education Bill, as the ‘Don’t Say Gay’ bill because that title is clearly false.
March 9, 2022
Fox Business: Russia-Ukraine war leads to ‘Moscow Mule’ renaming at bars, restaurants and retailers
Jeremy Knauff, the founder of Spartan Media, believes the renaming of Moscow Mule is a business move that makes people “feel good,” but it could also stem from “social pressure” if it becomes a popular trend. He went on to warn that businesses – regardless of their size – need to make sure their rebranding decisions are authentic or else it could backfire if “consumers feel pandered to.” In his professional opinion, consumers can see right through “empty virtue signaling.”
March 1, 2022
Forbes: The Growing Dangers And Risks Companies Face If They Do Not Cut Ties With Russia
Jeremy Knauff, the founder of Spartan Media, said that, “from what I’ve seen so far, there is a significant double standard. People are quick to demonize the smaller companies that don’t have much impact on the situation one way or the other but much slower to criticize—if they do at all—the larger multinational companies that could have an impact on Russia’s decisions,” he said
January 26, 2022
Linkio: How to Follow up on an Email (What Gurus Forgot to Mention)
Gurus say you should create an entire sequence of follow-ups. Opinions differ on the exact number, but I’ve seen suggestions of up to nine follow-ups. I wonder how many follow-ups would be enough. It’s one thing when someone forgets to reply to your original email and is too busy to do it the first time you follow up. But when people keep ignoring you intentionally, which follow-up should be the last one? Opinion from Jeremy Knauff – CEO at Spartan Media.
January 21, 2022
Forbes: Peloton Faces Challenges Before It Can Recover from Their Latest Crisis
Jeremy Knauff, founder of Spartan Media, predicted that “Peloton absolutely can recover from its latest PR crisis, but the company will have to effectively address the challenge faced with price sensitivity and declining market share.”
ClearVoice: Why SEO Is a Long Play: Leading Stats on How Long It Takes to Rank
Jeremy Knauff, CEO of marketing agency Spartan Media, explains in a Search Engine Journal article that it takes months (or years) to rank for highly competitive terms. He explains that some early results may be seen in as quickly as a few weeks, but that “moderately competitive topics might take months, while highly competitive phrases could even take one year or more!”
As an example of the highly competitive “marketing company” term he was working on, it took them “about a year of consistent work to achieve that [ranking].”
December 6, 2021
Magichoth: 30 Books Every SEO Business Should Read
SEO 101 is an in-depth guide and tutorial for beginners, put together by some of the industry’s top authorities and experts in SEO such as Benj Arriola, Loren Baker, Anna Crowe, Dave Davies, Stoney deGeyter, Danny Goodwin, Tylor Hermanson, Ryan Jones, Jeremy Knauff, Julia McCoy, Brock Murray, and Dan Taylor.
August 13, 2021
CreditCards.Com: From Homeless to a Home, No Debt, and Great Credit
Reflecting on his time while homeless, Knauff is positive. “If you put forth the energy, there’s hardly anything you can’t overcome,” he says. “You have to be willing to do what it takes. Put your ego aside, do the night shift, make the extra income, cut costs. You can still present a polished and professional image, regardless of being homeless. I did. Don’t avoid credit cards because not using them is limiting. Deal with your credit problems, but know they won’t be fixed overnight. It takes time.”
July 24, 2021
MarketScale: Is the Shift Back to Contractors a Positive for Home Improvement Stores?
So, what motivating factors are truly driving this change? Will it work? And how should home improvement stores market their services to attract that business? To find out, Voice of B2B Daniel Litwin invited Spartan Media Founder and CEO Jeremy Knauff to this episode of MarketScale’s B2B Today.
June 18, 2021
Forbes: Zuckerberg’s Decline in Popularity Has Important Lessons for Business Leaders
Jeremy Knauff is the founder of the digital marketing agency Spartan Media. “If Zuckerberg truly wants to get the proverbial ‘ship’ back on course, he needs to do two things.”
May 4, 2021
True Hollywood Talk: Top Clubhouse Creators Meet In-Person for First Time to Discuss Future of Social Audio
Back in January, Jeremy Knauff, founder of Spartan Media, described the platform’s dynamic as “completely different” than other platforms. “On Facebook, YouTube, Twitter, et al, users share their message, which is often relatively short, and then maybe they’ll engage in some shallow dialogue in the comments before moving on to something else,” Knauff wrote in his Entrepreneur article.
He continued by explaining that “…on Clubhouse…users will often carry on in-depth, engaging conversations for hours—sometimes even more than a full day. And rather than constantly pitching their products or services, most users are freely and transparently sharing their knowledge to help others achieve their goals.”
Knauff’s published article on Entrepreneur quickly became one of the most popularly viewed articles on Entrepreneur.com for many weeks, as one of the first in-depth reviews of why/how a platform like Clubhouse became an overnight sensation for the entrepreneurial sector.
May 4, 2021
Benzinga: Why Bill and Melinda Gates’ Divorce Reflects Current Pressures of Silicon Valley
Jeremy Knauff, founder of Spartan Media, says technology, in general, has played a significant role. “The problem is multifaceted—the Silicon Valley culture is certainly not ideal, but its not something new,” Knauff explains. “It’s no different today than it was during the ‘dot com’ bubble two decades ago, and it’s no different than the culture in the financial industry throughout the eighties and nineties, or the advertising industry in the sixties. I think the bigger problem is our overdependence on technology.”
March 27, 2021
Search Engine Journal: 202 Top SEO Experts You Should Be Following
Want to learn more about search engine optimization? Then you should learn from the top SEO experts. Here are 202 brilliant ones to follow.
March 6, 2021
Fox 13: Why Entrepreneurs Need to Be on Clubhouse
Fox 13’s Sorboni Banerjee interviewed Jeremy Knauff about why entrepreneurs need to jump on the new audio social media app, Clubhouse.
February 25, 2021
Inc: The Entrepreneur’s Guide to Clubhouse
The audio-chat app offers a dauntingly vast collection of groups and events for business owners. Here are some recommendations to cut through the noise.
February 24, 2021
Lifewire: Why Clubhouse’s Audio-Only Format is so Popular
Digital marketing expert Jeremy Knauff said in an email interview that the app is proving particularly popular with entrepreneurs. “With Clubhouse, a brand new entrepreneur has the opportunity to speak directly with giants…as well as prospects, people in the media, and even potential partners—from all over the world,” he added.
May 11, 2020
Dream Host: 10 Ways to Move an In-Person Service Business Online
“It’s absolutely critical for businesses to pivot right now because the economic environment has completely changed,” says Jeremy Knauff, CEO of Spartan Media. “You can’t keep doing what used to work because everything is different right now. We’re facing a Darwinian business event unfolding.”
April 26, 2020
Fox 13: How to Market During COVID-19
Fox 13’s Sorboni Banerjee interviews Jeremy Knauff about how businesses can adapt their digital marketing to the COVID-19 crisis we’re all facing.
December 11, 2019
Forbes: 5 Unique Learning Conferences for Entrepreneurs and Educators to Attend in 2020
Jeremy Knauff says, “In the military, there is a tremendous amount of mentorship at all levels, and it simply doesn’t exist in the same way in the civilian world.”
November 25, 2019
Entrepreneur: How to Create Content That Generates Exposure, Loyalty, and Sales
Most marketers do it wrong, but here are four top secrets for getting it right.
October 5, 2018
60 Second Marketer: How to Growth Hack Your Way to More Web Traffic
Thanks to the world wide web, you can reach millions of people all around the globe as soon as your website goes live. Unfortunately, that rarely happens. Because the Internet is becoming a very competitive place, it’s also becoming more challenging to stand out every single day. It can take buckets of blood, sweat, and tears to build up enough domain authority (DA), but it doesn’t have to be that way. That’s why we’ve compiled a number of unconventional traffic generating tactics using growth hacking.
September 9, 2018
Forbes: 5 Reasons Why Your Education CEO Needs a Voice on LinkedIn
It’s critical to remember that LinkedIn is only a tool, and it’s just half of the equation. The other half of the equation is to connect with these people in a meaningful, personal way that adds value.
April 11, 2018
The Business Journals: What Gun-Control Protests Teach Business Owners About Taking a Stand Without Losing Customers
“Hot button social issues, like the recent debate over firearms and public school safety, offer a great opportunity to take a stand for something you believe in while generating positive publicity,” said Jeremy Knauff, CEO of Spartan Media, a public relations and marketing agency based in Tampa, Florida.
February 20, 2018
Josh Steimle: Top 50 Marketing Writers to Follow in 2018
Jeremy Knauff is the founder of Spartan Media, a US Marine veteran, and a regular contributor to both Search Engine Land and the Search Engine Journal. He has almost two decades of digital marketing experience, which he shares with his readers as they strive to learn more about marketing their businesses in a competitive digital landscape.
October 14, 2017
Small Biz Trends: 10 Ways to Update Your Marketing with New Trends and Technology
No matter what kind of fancy online marketing methods you use, all of your efforts can be derailed if your site loads too slowly. That’s why improving page speed can lead to more traffic and conversions for your small business, Jeremy Knauff elaborates.
September 22, 2017
Entrepreneur: 15 Ways to Lead with Effective Communication
“You should look for a way to add value every time you communicate,” says Jeremy L. Knauff, CEO at Spartan Media. “That creates more impact and makes your message memorable.”
May 29, 2017
Forbes: Do These 8 Things Now to Reduce Email Risks
Jeremy L. Knauff, CEO of Spartan Media, agrees: “I came from a military background and was in before email was mainstream, so it’s second nature for me to only discuss sensitive matters face to face.”
May 22, 2017
The Next Web: Why Some CEOs Aren’t Buying the Freelance Economy Hype
Jeremy L. Knauff, CEO of Spartan Media says, “we hire both freelancers and full-time employees because there’s a specific role for each. Freelancers are great for certain types of work because they give business owners the ability to scale up on demand without long-term costs. On the other hand, they are often far a less effective when working on projects that require deep knowledge about a particular industry or client.”
May 4, 2017
HuffPost: Veterans Are Giving a Boost to the Construction Industry
“After the collapse in 2008, business owners in the construction industry became very cautious. That’s understandable because it destroyed a lot of companies, and many of the companies that did survive have spent the last several years just trying to hold on. It’s been a rough ride for a lot of hard-working business owners, but we’re seeing a lot of signs that there’s a big turnaround not too far off.”
April 30, 2017
Forbes: Like the Cancelled Event, Ja Rule’s Response to Fyre is ‘a Swing and a Miss’
In all, Jeremy L. Knauff, CEO of Spartan Media, sums up the moral of the story that all entrepreneurs should be learning from the failed Fyre event: “There’s no such thing as ‘not my fault’ when you’re in a leadership position. When you say that, what you’re really telling everyone is that you lack the maturity and personal accountability for a leadership role, and once that happens, you’ll have a hard time earning the trust of serious business people again.”
April 13, 2017
HuffPost: Marine Veteran Uses SEO and Superior Design to Drive ROI for Clients
Founder of Spartan Media, Jeremy Knauff, knows what it means to learn from mistakes and drive results for his clients. With his ability to drive direct and measurable ROI from SEO and website redesign, Knauff is a leader in the digital industry.
February 28, 2017
HuffPost: Veteran Entrepreneurs You Should Know in 2017
A Marine Corps veteran, Knauff has transitioned from military life to the digital world. As the CEO of Spartan Media, he works to provide web design, SEO, social media, and PPC marketing services. He prides himself as an entrepreneur, digital marketer, author, proud father, and husband.
October 31, 2016
Linkdex: Does Dark SEO Still Exist? Black Hats, Dead Links, and Tricks from the Grave…
Jeremy Knauff, CEO of digital marketing firm Spartan Media, agreed that as Google’s algorithm has grown more complex, black hat tactics have had to adapt at a faster pace.
October 3, 2016
Yahoo Finance: Take a Business-Like Approach to Improving Your Credit
Jeremy Knauff, CEO of Tampa, Florida-based web design firm Spartan Media, said his first company failed in part because at the time he knew little about the financial side of running a business.
“If you don’t know what money is coming in or what money has to go out, or you don’t budget for unexpected expenses, it really makes a big difference,” said Knauff, whose current firm has been in business for 11 years. “If you don’t know that information, you’re probably also not planning and forecasting. You’re just kind of winging it by the seat of your pants and that’s a recipe for disaster.”
August 27, 2016
CEO Blog Nation: 15 Entrepreneurs Explain How They Came up with Their Business Name
Spartan Media is a web design and online marketing firm that was named after a historical group of warriors, the Spartans, which you probably remember from the movie 300. This is a reference to the founder and CEO, Jeremy Knauff’s background in an infantry unit as a United States Marine. It’s a company that was founded by, and employs modern warriors—US veterans, to help them to return to civilian life and become productive members of society again. In addition, we contribute to the veterans community both through financial contributions, and pro bono services to various organizations.
September 5, 2016
Local Fame: 64 Easy Ways to Become the Dark Lord of Content Marketing – Part 2
Jeremy Knauff – Spartan Media
I start with the overall strategy in mind—what is the client trying to accomplish? We never produce content just based on keyword research, trends, or a whim.
June 25, 2016
Mavenlink: Victim of Scope Creep? Here’s How to Cut the Creep
Use a project management system — Jeremy Knauff, CEO, Spartan Media
June 22, 2016
Inet Solutions: 29 Actionable & Insightful Blogging Tips for 2016
Jeremy Knauff, CEO of Spartan Media, basically said that you need to go the extra mile when blogging.
October 11, 2015
Freedom Outpost: Marine Sergeant Jeremy Knauff to Islamic State: You Will Learn Soon Enough of the Brotherhood of Marines
In the wake of Thursday’s jihad attack on a military recruiting center in Chattanooga, Tennessee that left four United States Marines dead, one Marine says he has had enough and has gone to social media to inform the Islamic State, “You wanted attention, and yesterday, you got it. Only, you chose the wrong people to seek that attention from.” He was talking about the United States Marines.
December 3, 2009
Tampa Bay Times: Turning His Lens To a Warm Fuzzy New Job
September 11, 2009
“Unemployment was climbing like a rocket, and we wanted to find a way to help someone who was going through challenges,” said Jeremy Knauff, owner of Wildfire Marketing Group who began Tampa Jumpstart. “We pulled together all the people you would need to start a new business.
Murray Newlands: Wildfire Marketing Group Jeremy Knauff an Interview
I founded Wildfire Marketing Group as a marketing firm that specializes in helping companies make an impact online (website design, Internet marketing, SEO, email marketing, etc.) and over the years, we’ve gone on to help a wide range of clients achieve spectacular results.
Articles written by Jeremy Knauff
March 27, 2023
Inman: Stand out in any market with a DIY public relations plan
Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Here’s a step-by-step strategy for connecting with members of the media.
Inman: 17 must-follow real estate experts on Twitter who’ll help you level up
These powerhouse real estate experts share their knowledge freely on Twitter, taking on real estate topics as well as marketing, operations, and other business topics, which you can learn from and implement in your own business.
Grit Daily: Following PR Crisis, PayPal Again Updates TOS Hoping You Won’t Notice
As far as PR crises go, PayPal has gotten itself into quite the predicament.
On October 8th, the company updated its terms of service agreement to include a clause enabling it to withdraw $2,500 from users’ bank accounts simply for posting anything the company deems as misinformation or offensive.
Unsurprisingly, the backlash was instant and massive.
October 18, 2022
Inman: Get more done! How to leverage automation to lighten your daily workload
If you’ve put together systems and processes to streamline your business, it’s time to automate their implementation for even more efficiency
August 25, 2022
Entrepreneur: Using Social Media Alone To Build Your Brand’s Online Community Means You Risk Losing It All. Here’s Why.
“Building an engaged and active community of clients, prospects and strategic partners on social media may seem like a no-brainer, but using social media alone presents a huge risk.” – Jeremy Knauff
May 27, 2022
Entrepreneur: The 5 Foolproof Steps to Pitching Your Story to the Media
Getting featured in the media helps to build authority and trust, but to do that, you’ll need an effective pitch. Here’s how to pitch like a pro.
May 9, 2022
Benzinga: Why Real Estate Technology is the Next Big Growth Opportunity for Investors—PropTech
With growing economic uncertainty and no end in sight to skyrocketing inflation, investors are frantically looking for stable investment opportunities that can hedge against inflation.
Precious metals like gold and silver are one option, but returns tend to be limited to simply outpacing inflation so this is unattractive to many investors. Real estate is more popular because it generally produces cash flow while appreciating in value, but with massive demand and limited inventory, it has become less viable. Investing directly in companies can be an effective option as long as you find a solid company in a growth industry. And right now, real estate technology, also known as proptech, is one of the most lucrative growth industries.
February 16, 2022
Inman: Let’s Get Personal: Why (and How) to Build a Personal Brand
Agents must create a brand that sticks in the mind of the market. It’s not enough to just be better — you also have to be different.
December 10, 2021
Entrepreneur: How Charles Payne Overcame Poverty and Became an American Success Story
Life hasn’t always been easy for this giant of the investing world. Through hard work, determination and grit, the Fox Business host overcame the obstacles to achieve success.
November 8, 2021
Entrepreneur: How Zillow Closing Its Home-Flipping Division Will Cause Long-Term Brand Damage
The company’s $540 million loss was just the tip of the iceberg.
February 16, 2017
Search Engine Journal: I, Search: How AI Will Transform the Landscape of SEO
The most important thing to understand about AI is that it’s an evolving system designed to present the data that is most likely to meet the needs of users.
January 29, 2017
Beanstalk: How Even Great Web Designers Can Kill SEO
Even the best web designers make mistakes, and unfortunately, some of those mistakes can kill SEO on a website. Whether you’re a designer or an SEO professional, you need to be aware of the web design-related mistakes that can have a negative impact on SEO, so you can spot and avoid them. Awareness and communication can help avoid all of these mistakes.
January, 2017
Raven: 10 Dangerous Web Design Mistakes That Destroy SEO
To most people outside of the digital marketing industry, web design is still mostly a mystery. To further muddy the waters, many people think web design is subjective, and that as long as the client likes it, then it must be good. Even though that’s false for a myriad of reasons, which we won’t cover in this article, there is another issue. A plethora of problems can be lurking beneath the surface that can kill your SEO efforts.
December 12, 2016
Search Engine Journal: Dominate Your Niche: 7 Killer Keyword Research Strategies
An unconventional keyword strategy will help you to rank for a greater number of terms more quickly and reach customers earlier in the buying process.
November 2, 2016
Search Engine Journal: Five Strategies to Become a Link Building Rock Star
A well-defined strategy helps you produce greater results with less time and money invested. It enables you to become a link-building rock star.
September 21, 2008
SEO Book: Search Engine Optimization – Evolution or Extinction?
Marketing is constantly evolving and no form of marketing has evolved more over the last ten years than search engine optimization. That fact isn’t going to change anytime soon. In fact, the entire search engine optimization industry is headed for a major paradigm shift over the next twelve months. Like many of the major algorithm updates in the past, some people will be prepared while some will sit teary-eyed amongst their devastation wondering what happened and scrambling to pick up the pieces. Unlike the major algorithm updates of the past, you won’t be able to simply fix the flaws in your search engine optimization and jump back to the top of the SERPs.
Pinstripe: Online Marketing: 5 Things That Most Smart People Don’t Know
Online marketing is one of those things that’s easy to start, but difficult to do correctly. That’s because the internet makes it easy for people with little or no experience to present themselves as experts and give lots of bad advice. It’s bad enough when this bad advice doesn’t produce results, but in many cases, it can even harm your business for the long term. Just like with medical and legal decisions, it’s not what you know about marketing that gets you in trouble—it’s what you don’t know. The tips below will help you avoid making some of the common marketing mistakes that a lot of smart people make simply because they followed bad advice from someone who presented themselves as an expert.
Men With Pens: Which Type of Entrepreneur Are You?
There are two different types of entrepreneurs. Some become wildly successful because they’ve learned from and adapted to their mistakes, while others suffer in mediocrity because they’ve simply ignored and repeated their mistakes over and over again.
Strategic CFO 360: Is Your PR Making a Difference?
Four critical KPIs to measure the impact of your public relations efforts.
Strategic CFO 360: Your Biggest Wins Are Often Missing from Your Marketing Data
When CFOs focus on specific data details and don’t see the big picture, they miss opportunities for growth.
Strategic CFO 360: Why Outsourcing Marketing Duties is a Good Idea
CFOs looking to save money and drive performance should consider my media company’s experience.
Columns
Podcasts
October 3, 2022
Tuesday’s with Tally Podcast: Demonstrate Your Difference
In a bad economy, prospects will become even more selective, which means you’ll have to work harder to differentiate yourself and your company from your competitors. You can do this by consistently producing original, useful content that demonstrates your expertise, and getting featured in the media as an authority in your industry. When you can do this effectively, it puts you in a “class of one” which helps attract the right prospects and repel the wrong ones. It’s an absolute game-changer.
September 1, 2022
Underground Wealth Secrets: How To Be Successful In Digital Marketing With Jeremy Knauff
July 19, 2022
University of Applied Research & Development: Veteran’s Stories – Difference Makers – Jeremy Knauff
June 6, 2022
Real Grit: 2 Years On His Deathbed To Life’s Mission with Jeremy Knauf
Jeremy shares his incredible story of survival in choosing life over excruciating physical pain and being a passionate advocate for anti-suicide amongst veterans.
Jeremy Knauff inspires us with his life story on how to overcome physical & emotional challenges in reclaiming health and business success.
Tune in for a genuinely unbelievable mission-driven life!
Robert Plank: Web Design and SEO: Optimize Your Website Using Cutting Edge (and Common Sense) Tweaks and Factors with Jeremy Knauff
Jeremy Knauff from Spartan Media can help you with your goal setting, and to get more traffic to your website.
Books
School’s Out, by Jeremy Knauff
Skip the Degree, by Julia McCoy